Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Essential economics for business / / John Sloman, Elizabeth Jones
| Essential economics for business / / John Sloman, Elizabeth Jones |
| Autore | Sloman John <1947-> |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2017] |
| Descrizione fisica | 1 online resource (366 pages) : illustrations (some color) |
| Disciplina | 338.5024658 |
| Soggetto topico | Managerial economics |
| ISBN |
1-292-15131-5
1-292-15129-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Preface -- Acknowledgements -- Aublisher's Acknowledgements -- Part A Introduction -- 1 Business and the economic environment -- 1.1 The business organisation -- 1.2 The external business environment -- 1.3 The economist's approach to business -- Box 1.1 A perfect partnership 3 -- Box 1.2 The biotechnology industry -- Box 1.3 The changing nature of business -- Questions -- Part end - additional case studies and relevant websites -- Part B Markets, demand and supply -- 2 The working of competitive markets -- 2.1 Business in a perfectly competitive market -- 2.2 Demand -- 2.3 Supply -- 2.4 Price and output determination -- 2.5 Elasticity of demand and supply -- Box 2.1 Stock market prices -- Box 2.2 UK house prices -- Box 2.3 Shall we put up our price? -- Box 2.4 Speculation -- Box 2.5 Market intervention -- Questions -- 3 Demand and the consumer -- 3.1 Demand and the firm -- 3.2 Understanding consumer behaviour -- 3.3 Behavioural economics -- 3.4 Estimating and predicting demand -- 3.5 Stimulating demand -- Box 3.1 Rogue traders -- Box 3.2 Problems for unwary insurance companies -- Box 3.3 Nudging people -- Box 3.4 Brands and own-brands -- Box 3.5 Advertising and the long run -- Questions -- 4 Supply decisions in a perfectly competitive market -- 4.1 Production in the short Run -- 4.2 Production and Costs: long Run -- 4.3 Revenue -- 4.4 Profit maximisation -- Box 4.1 Diminishing returns and business -- Box 4.2 Understanding your fixed costs -- Box 4.3 Industrial clusters and competitiveness -- Box 4.4 Minimum efficient scale -- Box 4.5 C ost, revenue and profits -- Box 4.6 E-commerce -- Questions -- Part end - additional case studies and relevant websites -- Part C The microeconomic environment of business -- 5 Pricing and output decisions in imperfectly competitive markets.
5.1 Alternative market structures -- 5.2 Monopoly -- 5.3 Oligopoly -- 5.4 Game theory -- 5.5 Alternative aims of the firm -- 5.6 Setting price -- Box 5.1 C oncentration ratios -- Box 5.2 Windows cleaning -- Box 5.3 O ligopolies: the good, the bad and the ugly -- Box 5.4 The prisoners' dilemma -- Box 5.5 Stakeholder power? -- Box 5.6 Pricing in practice -- Questions -- 6 Business growth and strategy -- 6.1 Strategic analysis -- 6.2 Strategic choice -- 6.3 Growth strategy -- 6.4 Financing growth and investment -- 6.5 Starting small -- Box 6.1 Business strategy the Samsung way -- Box 6.2 The ratios to measure success -- Box 6.3 R ecessionary strategies -- Box 6.4 The Dyson Dual Cyclone vacuum cleaner -- Questions -- 7 Multinational corporations and business strategy in a global economy -- 7.1 Multinational corporations -- 7.2 Business strategy in a global economy -- 7.3 Problems facing multinationals -- 7.4 Multinationals and the host state -- Box 7.1 Merger activity -- Box 7.2 Attracting foreign investors -- Box 7.3 Grocers go global -- Box 7.4 Investing in China -- Questions -- 8 Labour and employment -- 8.1 Market-determined wage rates and employment -- 8.2 Power in the labour market -- 8.3 Minimum wages -- 8.4 The flexible firm and the market for labour -- 8.5 The labour market and incentives -- Box 8.1 'Telecommuters' -- Box 8.2 The winter of discontent -- Box 8.3 Does gender inequality still exist? -- Box 8.4 Education, earnings, productivity and talent -- Questions -- 9 Government, the firm and the market -- 9.1 Market failures -- 9.2 Business ethics and corporate social responsibility -- 9.3 Government intervention in the market -- 9.4 Environmental policy -- 9.5 C ompetition policy and business behaviour -- 9.6 The regulation of business -- Box 9.1 The problem of free-riders -- Box 9.2 The Body Shop -- Box 9.3 A stern warning. Box 9.4 The problem of urban traffic congestion -- Box 9.5 From paper envelopes to canned mushrooms: the umpire strikes back -- Questions -- Part end - additional case studies and relevant websites -- Part D The macroeconomic environment of business -- 10 The economy and business activity -- 10.1 The key macroeconomic objectives -- 10.2 Business activity and the circular flow of income -- 10.3 The determination of business activity -- 10.4 The business cycle -- 10.5 Money, interest rates and business activity -- 10.6 Unemployment -- 10.7 Inflation -- Box 10.1 Doing the sums -- Box 10.2 The economics of playing host -- Box 10.3 Business expectations and their effect on investment -- Box 10.4 Inflation and unemployment: how costly? -- Box 10.5 Inflation or deflation -- Questions -- 11 National macroeconomic policy -- 11.1 Fiscal policy -- 11.2 Monetary policy -- 11.3 Supply-side policy -- Box 11.1 The fiscal framework in the eurozone -- Box 11.2 The central banks of the USA and the eurozone -- Box 11.3 The credit crunch -- Box 11.4 Japan's volatile past and present -- Box 11.5 Productivity -- Box 11.6 R esearch and development -- Questions -- 12 The global trading environment -- 12.1 International trade -- 12.2 Trade restrictions -- 12.3 The world trading system and the WTO_ -- 12.4 The european union and the single market -- Box 12.1 The changing face of comparative advantage -- Box 12.2 Strategic trade theory -- Box 12.3 Beyond Bananas -- Box 12.4 Preferential trading -- Box 12.5 The EU referendum debate and the aftermath of the brexit vote -- Questions -- 13 The global financial environment -- 13.1 The balance of payments -- 13.2 The exchange rate -- 13.3 The growth of global financial flows -- 13.4 Economic and monetary union in the EU -- 13.5 International economic policy: managing the global economy -- Postscript: is globalisation a 'good thing'?. Box 13.1 The importance of international financial movements -- Box 13.2 Exchange rate fluctuations and the plight of SMEs -- Box 13.3 The euro/dollar seesaw -- Box 13.4 A worldwide epidemic -- Questions -- Part end - additional case studies and relevant websites -- Web appendix -- Key ideas -- Glossary. |
| Record Nr. | UNINA-9910164039603321 |
Sloman John <1947->
|
||
| Harlow, England : , : Pearson, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Essential economics for business / / John Sloman and Elizabeth Jones
| Essential economics for business / / John Sloman and Elizabeth Jones |
| Autore | Sloman John <1947-> |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , 2014 |
| Descrizione fisica | 1 online resource (350 pages) |
| Disciplina | 330 |
| Collana | Always Learning |
| Soggetto topico |
Managerial economics
Economics Business |
| ISBN | 1-292-00088-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- Custom publishing -- Guided tour -- Preface -- Publisher's acknowledgements -- Part A Introduction -- 1 Business and the economic environment -- 1.1 The business organisation -- 1.2 The external business environment -- 1.3 The economist's approach to business -- Box 1.1 A perfect partnership -- Box 1.2 The biotechnology industry -- Box 1.3 The changing nature of business -- Questions -- Part end - additional case studies and relevant websites -- Part B Markets, demand and supply -- 2 The working of competitive markets -- 2.1 Business in a perfectly competitive market -- 2.2 Demand -- 2.3 Supply -- 2.4 Price and output determination -- 2.5 Elasticity of demand and supply -- Box 1.1 Stock market prices -- Box 2.2 UK house prices -- Box 2.3 Shall we put up our price? -- Box 2.4 Speculation -- Box 2.5 Controlling prices -- Questions -- 3 Demand and the consumer -- 3.1 Demand and the firm -- 3.2 Understanding consumer behaviour -- 3.3 Estimating and predicting demand -- 3.4 Stimulating demand -- Box 3.1 Rogue traders -- Box 3.2 Problems for unwary insurance companies -- Box 3.3 Taking account of emotion -- Box 3.4 Brands and own-brands -- Box 3.5 Advertising and the long run -- Questions -- 4 Supply decisions in a perfectly competitive market -- 4.1 Production and costs: short run -- 4.2 Production and costs: long run -- 4.3 Revenue -- 4.4 Profit maximisation -- Box 4.1 Diminishing returns and business -- Box 4.2 Making use of your fixed inputs -- Box 4.3 Industrial clusters and competitiveness -- Box 4.4 Minimum efficient scale -- Box 4.5 The logic of logistics -- Box 4.6 E-commerce -- Questions -- Part end - additional case studies and relevant websites -- Part C The microeconomic environment of business -- 5 Pricing and output decisions in imperfectly competitive markets -- 5.1 Alternative market structures -- 5.2 Monopoly.
5.3 Oligopoly -- 5.4 Game theory -- 5.5 Alternative aims of the firm -- 5.6 Setting price -- Box 5.1 Concentration ratios -- Box 5.2 Windows cleaning -- Box 5.3 Supermarket wars -- Box 5.4 The prisoners' dilemma -- Box 5.5 Stakeholder power? -- Box 5.6 Pricing in practice -- Questions -- 6 Business growth and strategy -- 6.1 Strategic analysis -- 6.2 Strategic choice -- 6.3 Growth strategy -- 6.4 Financing growth and investment -- 6.5 Starting small -- Box 6.1 Business strategy the Samsung way -- Box 6.2 The ratios to measure success -- Box 6.3 Recessionary strategies -- Box 6.4 The Dyson Dual Cyclone vacuum cleaner -- Questions -- 7 Multinational corporations and business strategy in a global economy -- 7.1 Multinational corporations -- 7.2 Business strategy in a global economy -- 7.3 Problems facing multinationals -- 7.4 Multinationals and the host state -- Box 7.1 FDI Attraction and potential -- Box 7.2 Merger activity -- Box 7.3 Grocers go global -- Box 7.4 Investing in China -- Questions -- 8 Labour and employment -- 8.1 The UK labour market -- 8.2 Market-determined wage rates and employment -- 8.3 Power in the labour market -- 8.4 Minimum wages -- 8.5 The flexible firm and the market for labour -- 8.6 The labour market and incentives -- Box 8.1 'Telecommuters' -- Box 8.2 The winter of discontent -- Box 8.3 Does inequality still exist? -- Box 8.4 The market for talent -- Questions -- 9 Government, the firm and the market -- 9.1 Market failures -- 9.2 Business ethics and corporate social responsibility -- 9.3 Government intervention in the market -- 9.4 Environmental policy -- 9.5 Competition policy and business behaviour -- 9.6 The regulation of business -- Box 9.1 The problem of free-riders -- Box 9.2 The Body Shop -- Box 9.3 A stern warning -- Box 9.4 The problem of urban traffic congestion -- Box 9.5 A lift to profits?. Box 9.6 Auditing the auditors -- Questions -- Part end - additional case studies and relevant websites -- Part D The macroeconomic environment of business -- 10 The economy and business activity -- 10.1 The key macroeconomic objectives -- 10.2 Business activity and the circular flow of income -- 10.3 The determination of business activity -- 10.4 The business cycle -- 10.5 Money, interest rates and business activity -- 10.6 Unemployment -- 10.7 Inflation -- Box 10.1 Doing the sums -- Box 10.2 The London Olympics -- Box 10.3 Business expectations and their effect on investment -- Box 10.4 Inflation and unemployment: How costly? -- Box 10.5 Inflation or deflation -- Questions -- 11 National macroeconomic policy -- 11.1 Fiscal policy -- 11.2 Monetary policy -- 11.3 Supply-side policy -- Box 11.1 Fiscal policy and business -- Box 11.2 The fiscal frameworks in the eurozone and USA -- Box 11.3 The credit crunch -- Box 11.4 The central banks of the USA and the eurozone -- Box 11.5 Labour productivity -- Questions -- 12 The global trading environment -- 12.1 International trade -- 12.2 Trade restrictions -- 12.3 The world trading system and the WTO -- 12.4 The European Union and the Single Market -- Box 12.1 The changing face of comparative advantage -- Box 12.2 Strategic trade theory -- Box 12.3 Beyond bananas -- Box 12.4 Preferential trading -- Questions -- 13 The global financial environment -- 13.1 The balance of payments -- 13.2 The exchange rate -- 13.3 The growth of global financial flows -- 13.4 Economic and monetary union in the EU -- 13.5 International economic policy: managing the global economy -- Postscript: is globalisation a 'good thing'? -- Box 13.1 The importance of international financial movements -- Box 13.2 Exchange rate fluctuations and the plight of SMEs -- Box 13.3 The euro/dollar seesaw -- Box 13.4 A worldwide epidemic -- Questions. Part end - additional case studies and relevant websites -- Web appendix -- Key ideas -- Glossary -- Index. |
| Record Nr. | UNINA-9910151591803321 |
|
Sloman John <1947->
|
||
| Harlow, England : , : Pearson, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||